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Florida’s Summer Wines Agenda: Golden Ticket for B2B Buyers

florida taste in wine chilled fresh wine and frosty glasses on a sea horizon with Stewarthilluk

Florida’s Favourite: Summer Wines

Choices for Wine Lovers and B2B Buyers

Post The Vinexpo Florida, we cover the Wine and Drinking trends this Summer Season.

Consumption Trends and the Impact of New Generations

  • Conference: “Wine’s Future Shines Bright: What Gen Z, Millenials & Multicultural Consumers Really Want” organized by the Wine Market Council
  • Conference: “The New Vintage: Gen Z on Taste, Trends & Transparency” organized by the Florida International University Chaplin School of Hospitality & Tourism Management

Mary's take for Gen Z with stewarthilluk

Exploring Terroirs and Defining Wine Identities

  • Masterclass: “The Rise of Agave: A Deep Dive into Culture, Craft & Tasting” organized by Vinexposium
  • Masterclass: Heritage Grapes: Identity, History and Tradition of the American Continent” organized by Vinexposium & our official partner l’Union de la Sommellerie Internationale (ASI)
  • Masterclass: “The Southern Rhône’s Best Kept Secret” organized by Vins Sobres
  • Masterclass: “How does Vins de Provence craft the best rosés in the world?” organized by Le Conseil Interprofessionnel des Vins de Provence

Gastronomy & Sommellerie

  • Conference: “Which Wines Shine under the Michelin Stars?” organized by Wine Services
  • Awards: “Star Wine List of the Year Florida 2025” organized by Star Wine List

Quick Talks: A Brand New Format this Year!

In addition to the above Academy program, Vinexpo America will also feature two “Quick Talks.” Quick Talks are 30-minute sessions focused on market insights, consumer trends and real-world strategies.

  • Conference: “Glass Half Full: BevAlc’s Silver Linings in a Turbulent Market” organized by Vinexposium and our official partner The IWSR
  • “Why is Miami So Hot? Tapping Into the Magic” organized by Chaplin Uni of Wine & Spirit

 

When Florida tunes the thermometer, locals and visitors reach for something chilled, crisp, and celebratory. From sunset parties to beachfront weddings, summer wines have become a staple in the Sunshine State—and essential inventory for smart B2B buyers in the hospitality, event, and retail industries.

Why Florida Loves Sparkling and Summer Wines

The Florida lifestyle is synonymous with sunshine, sociability, and outdoor indulgence. It’s no surprise that sparkling wines, dry rosés, and citrusy whites are in high demand from May through late fall. Tropical backdrops to a frosted glass pairing effortlessly with fresh seafood, grilled vegetables.

 

At Stewart Hill Wines, we’re meeting that demand head-on. Our trade range is curated specifically for hotels, caterers, and venues looking for value, quality, and consistency.

Our selection is tailor-made for Florida’s B2B market.The Stewart Hill Wine trade selection are meeting this demand with elegance and ease. From crisp Argentinian Sauvignon Blancs to Spanish rosés, Stewart Hill’s wines are well-suited for:

  • Coastal dining venues
  • Boutique hotels, resorts and Wine Bars
  • Upscale retail wine shops and Online
  • Wedding and event planners for that Top Season celebrity turnout

When Wine Shines: Savouring Summer

Florida’s climate, culture, and calendar create one of the most dynamic wine markets in the U.S: Especially active during the summer season. For hospitality professionals, event planners, and B2B buyers, understanding what Florida wine lovers want right now is key to building profitable wine communities.

From sparkling wines at rooftop receptions to crisp whites at poolside brunches, the Sunshine State is thirsty for vibrant, chilled, and elegant wines that match its laid-back luxury lifestyle.

Here’s what’s trending this season:

 

 

  • Afternoon and early evening wine consumption is spiking—especially during brunches, weddings, and resort socials
  • Sparkling wines and dry rosés are top picks for both everyday service and celebratory occasions
  • Event and venue buyers are stocking up early for high-traffic seasons like Art Basel, Miami Swim Week, and Palm Beach weddings

Group toast all fresh chilled wines and glasses new energy

In Florida, the most common times to enjoy wine reflect its social energy and climate:

  • Afternoon poolside sipping at hotels and resorts
  • Golden-hour gatherings in rooftop bars
  • Weekend brunches with mimosas and sparkling varieties
  • Corporate events and destination weddings, where premium wine elevates the experience

These are the occasions when summer wines perform best—and where savvy B2B buyers can deliver real value to their customers.

What Florida Wine Lovers Are Drinking

Today’s Florida wine lovers are looking for more than just a drink—they want an experience to remember. Lighter-bodied, vibrant wines dominate summer menus. Trade lists should answer that demand with:

  • Brut rosés and Proseccos for celebrations
  • Sauvignon Blanc, Vermentino, and unoaked Chardonnay for warm-weather dining
  • Chilled reds like Grenache or Gamay for flexibility across menus

Whether you’re running a high-volume banquet hall in Orlando or a luxury tasting room in Naples, aligning your wine list with these trends is key to staying competitive.

B2B Buyers: Get Ahead of Florida’s Peak Wine Season

Florida’s hospitality industry never sleeps, with the wake-up call wine sales peak during the warm months and big events like:

  • Miami Swim Week
  • Palm Beach’s wedding season
  • Art Basel
  • Corporate expos in Tampa and Orlando

Now is the time to partner with a reliable supplier like Stewart Hill, whose trade offering is designed for performance, flexibility, and sipping style.

Explore Stewart Hill Wines Trade List

Looking to enhance your summer wine offerings? Discover the full Stewart Hill Wine Company trade portfolio here. With tailored support for B2B partners and a hand-picked selection perfect for Florida’s climate and clientele, it’s your one-stop shop for seasonal success.

Spanish Wine, Serious Impact

Adding Spanish wines to your summer portfolio isn’t just a trendy move—it’s a profitable one. These wines are ideal for upselling, private label programs, and creating photo-worthy moments that guests remember.

Why B2B buyers work with us:

  • Logistics and import support designed for high-volume needs
  • European quality with reliable supply
  • Flexible pricing and support for curated wine lists

Links:

Vinexpo America: Industry Trade Event Delivers Essential Market Insights and Connections

 

 

 

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Ben Salisbury

Ben Salisbury, Founder and President of Salisbury Creative Group is a consultant, coach, content creator, public speaker, thought leader, subject matter expert, and entrepreneur for the wine and spirits industry.

His expertise in sales and marketing strategy has accumulated over four decades of work with some of the largest adult beverage companies in the world, including Ste Michelle Wine Estates and Constellation Brands.

Ben’s approach is to disrupt the status quo of how wines and spirits are marketed and sold, to challenge outdated practices, and to provide innovative solutions to help wineries and distilleries sell more products.

Ben frequently speaks at industry conferences, creates original content on his blog and YouTube channel, and has contributed articles to Wine Business Monthly.

Visit his website here.

Manuel Urcelay

Manuel has over ten years of experience in international business, in which he has developed a strong expertise in sales, business development, marketing and business strategy across diverse industries and regions, including wine and food. He has advised more than 30 companies on joint business plans, marketing implementations and supply chain management strategies in Asia, USA and Latin America, generating consistent revenue growth for all parties involved.

Manuel has recently completed his MBA at Imperial College Business School, where he expanded his knowledge and skills in innovation, marketing, operations, strategy and leadership. Manuel has made invaluable contributions to Stewart Hill’s Business Strategy and Planning”.

Rick Anderson

Rick is our Edinburgh-based Digital Design consultant, working remotely on everything from branding and label design to web and motion graphics.

Visit his portfolio site here.

Veronica King

Veronica is a Social Media Strategist and Business Consultant based in London.

Andrea Midas

Born in London, based in Spain with over 20 years of experience in Marketing and CRM for business development.

Graduate from LSE London with Branding, Sustainability and research qualifications in UK and Spain.

Bilingual English and Spanish.

Patricia Harvey

Patricia is a former, credit controller and worked for 15 years for one of the UK’s leading financial handling insurance including freight.

She has always had a passion for wine and have been for the past 4 years worked with us learning the wine trade. Pat recently participated in our exhibition at USATT Chicago.

Her role at Stewart Hill is to handle and develop our logistics.

Lucilda Stewart

Managing Director & Founder

Lucilda is the managing director and founder of Stewart-Hill Wines.  She manages general day to day running of the business, as well as key relationships with both key personnel and a dedicated team of consultants.  Lucilda also travels to overseas destinations to meet with distributors, wholesalers and retailers.  She commends the evolution of her wine journey, to her dedicated team of professionals and strong family ties.  The accolades by the US Wine Ratings 2023, which led to silver awards for their Orchida Negra (Crianza), Malbec labels and a silver award for their Rose by London Wine Competition, demonstrates the integrity of their wines and Lucilda’s indomitable will to succeed.

Lucilda studied at the Inns of Court School of Law and graduated from UCL London University in 1992.   She is a former lawyer,  who created her own legal niche company, working as an intermediary in accordance with the Bar Council’s direct public access to barristers scheme.  Her interest in wine, began many years earlier from casual tastings, training culminated in a Department of International Trade visit to Rioja Spain where she commenced discussions with wineries and honing her skills in wine exporting.

In 2014, Lucilda developed her own private label wine brand, working and investing in award winning wineries in Argentina and Spain.  Her dedication over the last 10 years, has led to award-winning varietals for B2B exports.