Stewarthill UK

Sommelier Route to Stardom Tips

sommelier thinking out tasting with stewarthilluk

Sommelier Training at Entry Level:

“Build knowledge, customer care tips and hospitality knowledge: Know your client, their food

culture and insert wine…” (A.Martinez, stewarthilluk.com)Basic Sommelier Training involves building a strong foundation in a few key areas. If you’re aiming to work in restaurants, wine bars, hotels, or retail, here are the areas in highest demand for entry-level sommelier work:

It is relevant as a sommelier to have a grounding with your own taste, influences and preferences, an idea of the type of experience a guest is looking for, their likely taste based on menu or food pairings and their experience.

Home tastings – Sommeliers start with someone they know!

Even for home tastings you can practise question and answer rounds to hone your ability in knowing a client’s requirements and their knowledge and experience level to give the best impression of any wine or drink you present.

The basic industry knowledge for a sommelier training is technical and just like catering requires knowing terms and vocabulary that give a basis of understanding to work with for even the most novice of curious guests.

Your Starter Point as a Sommelier:

  1. Wine Regions & Grape Varieties

wine tasting with stewarthilluk

  1. Wine Tasting ‘Sensory Skills’

  • Systematic tasting—identifying what are aromas, flavours, body, acidity, tannins, and alcohol.
  • Describe a wine to a customer with confidence
  • Our Tip: Personal charm; an anecdote that connects to a landscape or terroir they are familiar with to connect!
  1. Food and Wine Pairing

  • What is pairing: How to pair wine with food—acidity, sweetness, tannin, and intensity, and colour!
  • Know classic pairings (e.g., Sancerre with goat cheese, Barolo with truffles).
  • Our Tip: Have a few modern pairings to offer for entertainment!
  1. Service Skills

  • Learn the proper way to serve wine, including still, sparkling, and decanting reds.
  • Train in restaurant service etiquette—clean, confident, graceful pouring and guest interaction.
  • Our Tip: Top Wine serving tips on Youtube with your favourite Influencer or wine adveturer.

wine 101 with v and stewarthilluk

  1. Wine Storage & Handling

  • Understand ideal storage conditions (temperature, light, humidity).
  • Know how to handle corked wines, oxidation, and bottle faults.
  • Our Tip: Have respect for the wine and the drinker’s experience
  1. Basic Beverage Knowledge

  • Many sommelier jobs also require some understanding of beer, spirits, sake, and non-alcoholic pairings.
  • Our Tip: What is your favourite and why? Share relevant tips with your guests.
  1. Sales & Upselling

  • Learn to recommend wines based on guest preferences, budget, and food.
  • Be comfortable with upselling techniques while remaining guest-focused.
  • Our Tip: The guest is looking for your knowledge on their best experience yet!
  1. Certification and the value of references

  • Even a Level 1 entry course with any platform for varied and international information.
  • Introductory Sommelier course (WSET, CMS, etc.)
  • Our Tips: Be the Source. Boost credibility and gives you structured knowledge, ongoing is as good as finished in your quest for knowledge.
  • Work Experience and exposure to the field, people, buyers and sellers and the consumer, your guest.

Next we look at a possible structure for your resources and study:

SOMMELIER TRAINING ROADMAP: BEGINNER LEVEL

Phase 1: Build Wine Fundamentals (Month 1–2)

Goals: Understand major wine types, grapes, and regions.
  • Learn the 6 Noble Grapes:
  • Red: Cabernet Sauvignon, Merlot, Pinot Noir
  • White: Chardonnay, Sauvignon Blanc, Riesling
  • Study Old World vs New World wine differences.
  • Focus on major regions: Bordeaux, Burgundy, Champagne, Tuscany, Rioja, Napa, Mendoza, Marlborough, etc.
  • Practice basic tasting technique (appearance, nose, palate, conclusion).
  • Start reading labels and trying different wines at home or in tastings.
Books: Wine Folly: The Essential Guide to Wine (great visuals and beginner-friendly)
Course: WSET Level 1 Award in Wines
Available online or in person globally.

Phase 2: Deepen Tasting & Pairing Skills (Month 3–4)

Goals: Be confident in identifying wines and pairing them.
  • Practice blind tastings with friends or online groups.
  • Study wine and food pairing principles:
  • Match intensity
  • Balance sweetness, acidity, tannins
  • Complement or contrast flavours
  • Learn common wine faults (cork taint, oxidation, etc.).
  • Start visiting local wine bars, tastings, or wineries.
  • App: Vivino (great for tracking what you taste)

 

Phase 3: Service, Etiquette & Sales (Month 5–6)

Goals: Learn hospitality skills and how to interact with guests.

  • Practice opening bottles (still and sparkling).
  • Learn glassware types, serving temperatures, and decanting.
  • Role-play guest interaction—asking questions and suggesting wine.
  • Understand restaurant workflow and basic inventory management.

sommelier course basics and tips a year journal vintages with stewarthilluk

Our Book Choice: The Wine Bible by Karen MacNeil

Courses:

Andrea McBride and the McBride Sisters Wine with stewarthilluk

Certification – A knowledge base and resource for a future in wine: 

Boost your ability, natural skill and knowledge by having credibility on paper…

Even a Level 1 or Introductory Sommelier course (WSET, CMS, etc.)

  • Entry Level – Globally recognised and often requested by employers:
  • WSET Level 1 or 2 (Wines)
  • Court of Master Sommeliers – Introductory
  • Certified Specialist of Wine (CSW) – More academic and theory-heavy

Who knows? Seeing yourself in ‘5 Years’…

As a Sommelier of extensive taste skill, you might find yourself:

Above all, enjoy your journey in the World of Wine!

  • What Are Your Tips? Share in the Comments…
  • Free Colouring page for Inspiration from a top Sommeliere!

Colouring page to download with inspiring wine quote with stewarthilluk. and Andrea mc Bride

option array for winalist with stewarthilluk

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Ben Salisbury

Ben Salisbury, Founder and President of Salisbury Creative Group is a consultant, coach, content creator, public speaker, thought leader, subject matter expert, and entrepreneur for the wine and spirits industry.

His expertise in sales and marketing strategy has accumulated over four decades of work with some of the largest adult beverage companies in the world, including Ste Michelle Wine Estates and Constellation Brands.

Ben’s approach is to disrupt the status quo of how wines and spirits are marketed and sold, to challenge outdated practices, and to provide innovative solutions to help wineries and distilleries sell more products.

Ben frequently speaks at industry conferences, creates original content on his blog and YouTube channel, and has contributed articles to Wine Business Monthly.

Visit his website here.

Manuel Urcelay

Manuel has over ten years of experience in international business, in which he has developed a strong expertise in sales, business development, marketing and business strategy across diverse industries and regions, including wine and food. He has advised more than 30 companies on joint business plans, marketing implementations and supply chain management strategies in Asia, USA and Latin America, generating consistent revenue growth for all parties involved.

Manuel has recently completed his MBA at Imperial College Business School, where he expanded his knowledge and skills in innovation, marketing, operations, strategy and leadership. Manuel has made invaluable contributions to Stewart Hill’s Business Strategy and Planning”.

Rick Anderson

Rick is our Edinburgh-based Digital Design consultant, working remotely on everything from branding and label design to web and motion graphics.

Visit his portfolio site here.

Veronica King

Veronica is a Social Media Strategist and Business Consultant based in London.

Andrea Midas

Born in London, based in Spain with over 20 years of experience in Marketing and CRM for business development.

Graduate from LSE London with Branding, Sustainability and research qualifications in UK and Spain.

Bilingual English and Spanish.

Patricia Harvey

Patricia is a former, credit controller and worked for 15 years for one of the UK’s leading financial handling insurance including freight.

She has always had a passion for wine and have been for the past 4 years worked with us learning the wine trade. Pat recently participated in our exhibition at USATT Chicago.

Her role at Stewart Hill is to handle and develop our logistics.

Lucilda Stewart

Managing Director & Founder

Lucilda is the managing director and founder of Stewart-Hill Wines.  She manages general day to day running of the business, as well as key relationships with both key personnel and a dedicated team of consultants.  Lucilda also travels to overseas destinations to meet with distributors, wholesalers and retailers.  She commends the evolution of her wine journey, to her dedicated team of professionals and strong family ties.  The accolades by the US Wine Ratings 2023, which led to silver awards for their Orchida Negra (Crianza), Malbec labels and a silver award for their Rose by London Wine Competition, demonstrates the integrity of their wines and Lucilda’s indomitable will to succeed.

Lucilda studied at the Inns of Court School of Law and graduated from UCL London University in 1992.   She is a former lawyer,  who created her own legal niche company, working as an intermediary in accordance with the Bar Council’s direct public access to barristers scheme.  Her interest in wine, began many years earlier from casual tastings, training culminated in a Department of International Trade visit to Rioja Spain where she commenced discussions with wineries and honing her skills in wine exporting.

In 2014, Lucilda developed her own private label wine brand, working and investing in award winning wineries in Argentina and Spain.  Her dedication over the last 10 years, has led to award-winning varietals for B2B exports.